Winn-Dixie
Winn-Dixie
The Southeast’s neighborhood grocer.
Winn-Dixie began serving Southern families in 1925. In the century since they've inspired a beloved childhood novel, seen an acquisition from a mega mart megalith, and emerged as a true challenger brand in a Publix-dominated market. Alongside the incredibly talented Push team and Winn-Dixie's own mix of marketing mavens, I've developed campaign messaging and collateral — spanning in-store signage, direct mail pieces, emails, web banners, and visually stunning TV spots. Rewards
Winn-Dixie Rewards ranks among the highest consumer loyalty programs when it comes to personalization. With a little movie magic and a cleverly used broomstick – ask me for the story! – we created these TV spots, wherein store aisles transform to fit unique shoppers' equally unique lists.Checks Every Box
Winn-Dixie tasked us with developing a fresh campaign promoting their efforts to provide more quality foods at prices everyday customers can afford. The grocer's iconic checkmark paired with their commitment to quality, freshness, and value led us to the campaign's tagline—checks every box—and the brand's best-performing TV spots to date.