In roughly two years writing for Orlando Health, I feel like I’ve earned an honorary doctorate in the mammoth healthcare organization. I also feel more prepared to win a spelling bee than ever –– words like gastroenterology are easy money, no spell check necessary. From writing scripts for radio to developing ads for arenas to even helping launch a podcast, my work for Orlando Health has been an education in and of itself. 

But perhaps the biggest learning experience came from developing concepts for an employee appreciation campaign. Channeling physician feedback into action, designer Abigail Waters and I created posters and direct mail pieces to thank docs for their dedication –– be it through a cup of coffee, a meditation session, or an extra day off.