Our relationship with Florida Southern College began on my first day at Findsome & Winmore, and while I missed the team field trip to their Frank Lloyd Wright-designed campus, my intro to the world of higher-ed advertising began with work on their 360-degree rebrand proposal. It continued with campaign concepts for the school’s online business bachelor’s programs, for which I collaborated with creative director Andy MacMillin, art director Caroline Boswell, and legendary marketing strategist Reade Tilley.